Made in Switzerland by Brauerei Locher, a 5th Generation family brewery since 1886.

The "1936 hot air balloon" refers to a custom-branded Cameron Z-105 hot air balloon created for 1936 Bière, a Swiss lager brand produced by Brauerei Locher AG.

Here are the key details regarding this balloon:

Debut and Location: The balloon made its debut in January 2026 at the Ballons Château-d'Œx festival in Switzerland, set against the Alps.
Design: It is a branded Cameron Z-105 model operated by First Flight in Somerset designed to promote 1936 Bière.
Purpose: Following its debut in Switzerland, the balloon will operate in UK skies over the summer.
The Beer Brand: "1936 Bière" is a 4.7% Swiss lager, often marketed as being brewed in the Swiss mountains using organic hops and golden barley.